Posted by Foto Care Editor | Posted in Uncategorized | Posted on Wednesday, March 31st, 2010

We have some very exciting news to share. Today, Leaf has launched the new Leaf Aptus II-10R, 56 MP camera back, with an internal rotating sensor – becoming the newest addition to the Leaf Aptus-II product family. At a capture rate of 1.0 second per frame, the Leaf Aptus-II 10R is geared to the practical needs of professional photographers that often need to change camera orientation.

The Leaf Aptus-II 10R features the same high quality sensor technology as the, the Leaf Aptus-II 10, a 56 MP camera back. This system is geared towards you the Professional Photographer, seeking the most from their medium and large format systems. Delivering a combination of the highest quality captures and a flexible digital back system, the Leaf Aptus-II 10R also offers your customers: Quick-Change Orientation: for more time for shooting and Faster Workflow: to concentrate on the shoot – Synthesis of Leading Technology.

Specifications highlights

• CCD: 56 x 36mm
• 56 Megapixel
• Largest file size: 345 MB 16 Bit TIFF
• ISO: 80 – 800
• Capture rate:  1.0 sec/frame

For more information on the Leaf Aptus ll-10R  click here

Posted by Foto Care Editor | Posted in Photography Contests / Events | Posted on Sunday, March 28th, 2010

…… David Field! Congratulations from your friends at Foto Care.  We asked David how he felt after learning he was now the proud owner of the H4D40:

“How do I feel?”

” I feel great!  haha.  I feel more justified in the amount of money that I spent executing each challenge.  Little achievements like this keep one’s morale going which is important these days especially”

Enjoy shooting with your brand new H4D40 – we look forward to seeing the new body of work. For those not familiar with the HassyNYC Challenge or David’s work, we are re-posting a slide show of his visually stunning images below.  Three cheers for David!

Posted by Foto Care Editor | Posted in Product Reviews | Posted on Thursday, March 25th, 2010

As easy to use as any 35mm camera,  the H4D-40 provides the perfect entry point into the Hasselblad world of photography. Featuring a 40 Megapixel Medium Format sensor, with the new Phocus 2.0.1 software and True Focus AF the H4D-40 allows you to easily make accurate near field composing.

The basic 6 x 4.5 cm design allows the H4D‐40 to use one of the largest image sensors currently available in digital photography. The H4D‐40 features a CCD sensor measuring 33.1 x 44.2mm ‐ almost twice the physical size of the largest 35mm DSLR sensors. Basic ISO rating is from ISO 100 to ISO1600. The H4D‐40 makes use of a new high speed capture architecture capturing full size, compressed 50Mbyte images at the rate of 1.1 seconds per capture, working either mobile or tethered to a computer.

With its True Focus feature the H4D stands apart from many other Medium Format Digital systems. True Focus helps solve one of the most lingering challenges that faces serious photographers today: true, accurate focusing throughout the image field. Without multi‐point auto‐focus a typical auto-focus camera can only correctly measure focus on a subject that is in the center of the image. To overcome this problem, Hasselblad has used modern yaw rate sensor technology to measure angular velocity in an innovative way. The result is the new Absolute Position Lock (APL) processor, which forms the foundation of Hasselblad’s True Focus feature. which carries out the required focus corrections. Stop by Foto Care to see for yourself.

Posted by Foto Care Editor | Posted in Photography Event | Posted on Tuesday, March 23rd, 2010

Be a part of an exciting event that promises to set the stage for the next level of photographic experience.  Hasselblad and Resource Magazine are hitting the road together in an unprecedented partnership bringing today’s top photographic companies to photo communities across the country.

Thursday, March 25th
Milk Studio
450 West 15th Street

Presentations 12pm-7pm
Coacktail Party 7pm – 11pm

The Three Stage event will offer photographers a hands-on and interactive experience with select equipment. You will be fully immersed in the event’s experience as you test the equipment, discuss details with company reps and fellow photographers, and witness live demonstrations.  Stop by and try the new H4D40.

The Three Stage event will be touring the nation. Touching down in New York, Los Angeles, Chicago, San Francisco, Atlanta, D.C. and Toronto. Each event will be held in a photo studio an will present three separate shooting spaces hosted and animated by highly recognized photographers each representing a different field of photography such as fashion, still life, and portraits. They will demo and lecture at the event and then turn the camera over to you, giving you the opportunity to test the gear in an actual shooting environment.

The day will end with a cocktail party. We look forward to seeing you on March 25th! For more details: http://threestagetour.com/about.html

Posted by Foto Care Editor | Posted in Photography Event | Posted on Monday, March 22nd, 2010

Be a part of Leica Camera’s North America Products Road Show when it comes to New York this week: March 23 and 24, 2010 being held at the School of Visual Arts, see details below.

Leica S-Event – March 23, 2010
Time: 1:00 p.m. – 5:30 p.m.

The Leica S-System, the tool for fashion, beauty, advertising, landscapes, portraiture and still photography, will be featured at the S-Event.

Leica M-Event - March 24, 2010
Time: 1:00 p.m. – 5:30 p.m.

Learn more about the Leica M9, the world’s smallest full-frame digital rangefinder camera and the M-System including their new lenses: the 18mm/f3.8, 50mm/f0.95, and the 24mm/f3.8 at an M-Event.

Take this rare opportunity to enhance your knowledge or simply learn more about the M and/or S Systems.

Topics covered will include:

Camera & Lenses orientation
Troubleshooting & Maintenance
Understanding the Digital Imaging Process
Configuring Your Computer
Organizing & Storing Your Images
Lightroom Introduction
Color Management Introduction
Methods to Produce Better Work in Less Time
Strategies for Profitability

The cost for the comprehensive course is $99 for the M-Event and $149 for the S-Event. The group sizes are limited and are on a first come first serve basis.

School of Visual Art

RSVP at Leica’s Website

All participants will receive a voucher which can be used towards the purchase of a brand new serialized M or S Leica product from a North American Leica Dealer.