Posted by Elizabeth Stacy | Posted in Uncategorized
Posted on March 31, 2010

We have some very exciting news to share. Today, Leaf has launched the new Leaf Aptus II-10R, 56 MP camera back, with an internal rotating sensor – becoming the newest addition to the Leaf Aptus-II product family. At a capture rate of 1.0 second per frame, the Leaf Aptus-II 10R is geared to the practical needs of professional photographers that often need to change camera orientation.

The Leaf Aptus-II 10R features the same high quality sensor technology as the, the Leaf Aptus-II 10, a 56 MP camera back. This system is geared towards you the Professional Photographer, seeking the most from their medium and large format systems. Delivering a combination of the highest quality captures and a flexible digital back system, the Leaf Aptus-II 10R also offers your customers: Quick-Change Orientation: for more time for shooting and Faster Workflow: to concentrate on the shoot – Synthesis of Leading Technology.

Specifications highlights

• CCD: 56 x 36mm
• 56 Megapixel
• Largest file size: 345 MB 16 Bit TIFF
• ISO: 80 – 800
• Capture rate:  1.0 sec/frame

For more information on the Leaf Aptus ll-10R  click here

Posted by Foto Care | Posted in Photography Contests / Events
Posted on March 28, 2010

…… David Field! Congratulations from your friends at Foto Care.  We asked David how he felt after learning he was now the proud owner of the H4D40:

“How do I feel?”

” I feel great!  haha.  I feel more justified in the amount of money that I spent executing each challenge.  Little achievements like this keep one’s morale going which is important these days especially”

Enjoy shooting with your brand new H4D40 – we look forward to seeing the new body of work. For those not familiar with the HassyNYC Challenge or David’s work, we are re-posting a slide show of his visually stunning images below.  Three cheers for David!

Posted by Foto Care | Posted in Product Reviews
Posted on March 25, 2010

As easy to use as any 35mm camera,  the H4D-40 provides the perfect entry point into the Hasselblad world of photography. Featuring a 40 Megapixel Medium Format sensor, with the new Phocus 2.0.1 software and True Focus AF the H4D-40 allows you to easily make accurate near field composing.

The basic 6 x 4.5 cm design allows the H4D‐40 to use one of the largest image sensors currently available in digital photography. The H4D‐40 features a CCD sensor measuring 33.1 x 44.2mm ‐ almost twice the physical size of the largest 35mm DSLR sensors. Basic ISO rating is from ISO 100 to ISO1600. The H4D‐40 makes use of a new high speed capture architecture capturing full size, compressed 50Mbyte images at the rate of 1.1 seconds per capture, working either mobile or tethered to a computer.

With its True Focus feature the H4D stands apart from many other Medium Format Digital systems. True Focus helps solve one of the most lingering challenges that faces serious photographers today: true, accurate focusing throughout the image field. Without multi‐point auto‐focus a typical auto-focus camera can only correctly measure focus on a subject that is in the center of the image. To overcome this problem, Hasselblad has used modern yaw rate sensor technology to measure angular velocity in an innovative way. The result is the new Absolute Position Lock (APL) processor, which forms the foundation of Hasselblad’s True Focus feature. which carries out the required focus corrections. Stop by Foto Care to see for yourself.

Posted by Foto Care | Posted in Photography Event
Posted on March 23, 2010

Be a part of an exciting event that promises to set the stage for the next level of photographic experience.  Hasselblad and Resource Magazine are hitting the road together in an unprecedented partnership bringing today’s top photographic companies to photo communities across the country.

Thursday, March 25th
Milk Studio
450 West 15th Street

Presentations 12pm-7pm
Coacktail Party 7pm – 11pm

The Three Stage event will offer photographers a hands-on and interactive experience with select equipment. You will be fully immersed in the event’s experience as you test the equipment, discuss details with company reps and fellow photographers, and witness live demonstrations.  Stop by and try the new H4D40.

The Three Stage event will be touring the nation. Touching down in New York, Los Angeles, Chicago, San Francisco, Atlanta, D.C. and Toronto. Each event will be held in a photo studio an will present three separate shooting spaces hosted and animated by highly recognized photographers each representing a different field of photography such as fashion, still life, and portraits. They will demo and lecture at the event and then turn the camera over to you, giving you the opportunity to test the gear in an actual shooting environment.

The day will end with a cocktail party. We look forward to seeing you on March 25th! For more details: http://threestagetour.com/about.html

Posted by Elizabeth Stacy | Posted in Photography Event
Posted on March 22, 2010

Be a part of Leica Camera’s North America Products Road Show when it comes to New York this week: March 23 and 24, 2010 being held at the School of Visual Arts, see details below.

Leica S-Event – March 23, 2010
Time: 1:00 p.m. – 5:30 p.m.

The Leica S-System, the tool for fashion, beauty, advertising, landscapes, portraiture and still photography, will be featured at the S-Event.

Leica M-Event - March 24, 2010
Time: 1:00 p.m. – 5:30 p.m.

Learn more about the Leica M9, the world’s smallest full-frame digital rangefinder camera and the M-System including their new lenses: the 18mm/f3.8, 50mm/f0.95, and the 24mm/f3.8 at an M-Event.

Take this rare opportunity to enhance your knowledge or simply learn more about the M and/or S Systems.

Topics covered will include:

Camera & Lenses orientation
Troubleshooting & Maintenance
Understanding the Digital Imaging Process
Configuring Your Computer
Organizing & Storing Your Images
Lightroom Introduction
Color Management Introduction
Methods to Produce Better Work in Less Time
Strategies for Profitability

The cost for the comprehensive course is $99 for the M-Event and $149 for the S-Event. The group sizes are limited and are on a first come first serve basis.

School of Visual Art

RSVP at Leica’s Website

All participants will receive a voucher which can be used towards the purchase of a brand new serialized M or S Leica product from a North American Leica Dealer.

Posted by Foto Care | Posted in Photography Contests / Events
Posted on March 21, 2010

Part four of our four part series on the exciting HassyNYC photo contest where photo fans are participating to win the new H4D camera system. Here we take a look at the provocative world of David Field one of the three NY photographers participating in the HassyNYC challenge.

With his unique vision of the world and the possibilities of photography, David Field has a keen interest in working with composition and the concept. Take a look at David’s work, some of which are challenges from  the HassyNYC contest and others from his portfolio.

David began his photographic endeavors in Georgia at John S. Davidson Fine Arts school and went on to obtain a BFA in photography at the Savannah College of Art and Design. David’s artistic background is rooted in illustration where concept and composition are the key. These basic fundamentals are the basis of his photography.

David’s images have been published in PDN and Communication Arts and showcased through the pages of EYEMAZING, Flaunt, and Blackbook. He was recently awarded at the International Photo Awards. Commercial projects include Pioneer Electronics, Footlocker and Adobe. David Field lives and works in NYC.

Posted by Foto Care | Posted in Photography Contests / Events
Posted on March 19, 2010

Part two of our four part series about the HassyNYC photo contest where photo fans are coming together for a chance to win the new H4D camera system. Here we take a look at the extraordinary world of Victoria Field one of the three NY photographers participating in they HassyNYC challenge.

Step inside Victoria’s not so secret world, where things are a bit out the ordinary. Though the modern portrait is her specialty, she also has an eye for both the mainstream and the peculiar in fashion and arts.

Victoria Will resides in Manhattan but hails from the Nation’s capital. She adores French bull dogs, electronic gadgets, a good sense of humor, country music, meeting new people and beautiful things.  That is why she became a photographer and there are few things she enjoys more than her work.

Her work frequently appears in US and Foreign magazines including TV Guide, Vogue Nippon, People Style Watch, Elle, Harper’s Bazaar and Blackbook. She is a graduate of Princeton University.

Clients include Time Warner, Guess, Warner Music, Closet Couture, Warner Bros. and Sigerson Morrison to name a few.

Posted by Foto Care | Posted in Photography Contests / Events
Posted on March 18, 2010

Part three of our four part series covering the HassyNYC challenge where photo fans are participating to win the new H4D camera system.  Here we step into the world of Robert Manella  one of the three NY photographers taking the  HassyNYC challenge.  Take a look at his work below, a mix of images from his portfolio as well as some from the Hassy challenge.

Few have the acute sense of beauty and real world photography like veteran Robert Manella. For more than twenty years, Robert has spent a fair share of his working hours in hot, remote and exotic places, delivering lush images for the fashion and lifestyle industry. Robert is currently Director of Photography at Ocean Style Magazine, but through the years Robert’s work has been printed in a wide range of fashion and travel magazines. Although he loves the Caribbean and is a frequent flyer, Robert Manella also lives and works in NYC.