Posted by Foto Care | Posted in Foto Care Interviews
Posted on June 13, 2010 at 11:11 am
In the Spotlight with Rose Cefalu, Photo Director Emmy Magazine
What is your responsibility as the Photography Director at Emmy Magazine and how did you get into this?
After the editors decide who will go into each publication and department, I consult with the art & design director and discuss ideas concepts and personalities to see which photographer will be the best fit for the assignment. I contact the photographer and publicist and do some negotiations regarding photographer, hair make up and styling. I organize the shoot in regards to time, style and location; hire the appropriate support teams and produce it from there.
What has been your most challenging photo shoot at EMMY?
Our latest issue on the stands June 8th features the cast of Glee. I knew it would be a challenge with 12 cast members. The photographer we had in mind was Moshe Brakha, more of a famous advertising guy but who still carries an edge, now collaborating with his son Eddie; they call themselves Brakhax2 http://commercialhead.com/. Talent runs in the family. Moshe came up with a concept that was inspired from an old Irving Penn photograph. I had no idea how challenging the production would be. On a limited budget and a lot of favors we pulled off an extraordinary shoot. Every celebrity’s publicist on hand, 8 hair and make up, two stylists, managers, editors and show PR–time management was of the essence. We did singles of each character, a double page spread of the whole cast, and 4 main characters for the cover image. All in a matter of 5 hours. The shoot ended up being almost 45 people on set that day.
Where did you fit such a large shoot?
We shot at the beautiful new state of the art Milk Studios in Los Angeles.
What else can we expect in this issue of EMMY?
Jill Greenberg photographed the cast of Parks and Recreation, Odessy Barbu a fashion feature on the cast of The Big Bang, Florian Schneider worked with the hilarious cast of Modern Family. And Art & Design Director Rich Bleiweiss has given the magazine a fresh new look with a redesign.
How long have you been with EMMY?
I have been freelance with EMMY about 5 years, the magazine is produced 6 times a year and owned by the Academy of Television Arts and Sciences. It’s free with membership (you can subscribe online) and now of course you can subscribe to the online edition at http://www.emmys.tv
How do photographers submit work to you?
Mostly via email, I rarely see books anymore, they can send their information and links to their work to rcefalu@mac.com or mail your promos to:
Rose Cefalu/ Photography Director
EMMY Magazine http://www.emmys.tv/emmymag/index.php
623 N Vista St., LA, CA 90036
Rose is also a Photography teacher at the Art Institute of California- Hollywood.
Tags: EMMY magazine, fotocare, photo editor, photography, photography tips
