Posted by Foto Care | Posted in Product Reviews
Posted on March 25, 2010 at 10:56 pm

As easy to use as any 35mm camera,  the H4D-40 provides the perfect entry point into the Hasselblad world of photography. Featuring a 40 Megapixel Medium Format sensor, with the new Phocus 2.0.1 software and True Focus AF the H4D-40 allows you to easily make accurate near field composing.

The basic 6 x 4.5 cm design allows the H4D‐40 to use one of the largest image sensors currently available in digital photography. The H4D‐40 features a CCD sensor measuring 33.1 x 44.2mm ‐ almost twice the physical size of the largest 35mm DSLR sensors. Basic ISO rating is from ISO 100 to ISO1600. The H4D‐40 makes use of a new high speed capture architecture capturing full size, compressed 50Mbyte images at the rate of 1.1 seconds per capture, working either mobile or tethered to a computer.

With its True Focus feature the H4D stands apart from many other Medium Format Digital systems. True Focus helps solve one of the most lingering challenges that faces serious photographers today: true, accurate focusing throughout the image field. Without multi‐point auto‐focus a typical auto-focus camera can only correctly measure focus on a subject that is in the center of the image. To overcome this problem, Hasselblad has used modern yaw rate sensor technology to measure angular velocity in an innovative way. The result is the new Absolute Position Lock (APL) processor, which forms the foundation of Hasselblad’s True Focus feature. which carries out the required focus corrections. Stop by Foto Care to see for yourself.

Tags: camera store, digital camera, foto care, Hasselblad H4D, hasselblad H4D-40, medium format camera, photography, professional