Posted by Elizabeth Stacy | Posted in Announcements, Photography Apps
Posted on March 30, 2011
Visual Media Release™ are giving away a free download to the first 5 Foto Care customers who can tell them what two file formats are generated with the final release!
* We would like to congratulate the five winners of the free VM Release download who answered JPEG & PDF; David Leeds, Zonia Zena, Nick Koudis, Ryan J. Burke and Timothy Schenck!*
Visual Media Release™ is an app created for pro photographers, filmmakers or producers; it is the perfect replacement for the traditional paper model or property release. Forget the cumbersome and misplaced forms and let your digital device capture, create, store, send and do it all for you.
The VMRelease™ app allows you to create a customized model/property release via your mobile device. With the ability to upload a personal/ company logo and contact (and address) information, capture a reference photo of model or property on location via your device and get 3 signatures directly via the screen of you iPhone, VMRelease™ is the most intuitive and fast media release app on the market.
Features:
- Choice of Model, Minor or Property Release
- Capture of model, minor or property image directly to your mobile device
- Fast and simple workflow: moving your shoot forward, never backward
- On-screen signature capture for all (3) parties with a simple touch of the screen, including model, parent or guardian, property owner and witness
- Customization by adding your logo and contact information
- Automatically generates jpeg/PDF including delivery to all parties
- Option to delete or send saved releases
- Archival “saved” folder stores releases for future send and delete
- User name, logo and signature included in legal text of agreement
- Email support in application
The Development of VMRelease™
Created by Tom McGhee, international advertising and commercial photographer, VMRelease™ was an idea from a professional with many years of experience. Tom began his career in the early 1990’s in London, getting his first assisting jobs with some of the top photographers. This gave him the chance to learn about the industry and the business of professional photography. The years of experience gave him the chance to establish himself as a photographer as well as create a successful design company, Tomsuey Inc., with design partner Suzanne McGhee.
The idea for VMRelease™ came one day in September of 2009 while Tom was scanning and organizing model release agreements in his studio. Frustrated of the tedious process of scanning, transferring, archiving, matching to the image…looking down at his iPhone 3GS he began to wonder, is there an app that can save me from this mundane task? The answer was no, so he began his research in application development.
The months ahead entailed ideas, design, finding an app developer and finally promotion. Tom and Sue found the application developer they wanted, Peter Neufeld of Door3 in New York City. With Door3 they began creating screenshots of all the layouts they needed; capture with image transfer, customized legal release forms and the biggest hurdle being able to get signatures directly on the mobile device (without a stylus). At the time Peter developed several successful, amazingly designed apps that caught the eye of Tom and Sue, so it was a perfect match.
What you got in the end was an extremely creative, practical app for the photography/film industry that can’t be resisted. The official US launch took place last year at PDN’s Photo Plus in NYC; giving them the opportunity to show the industry the newest in model release forms. The event was extremely successful, more than they could have imaged, and the app took off. The VMRelease is currently accepted worldwide as a legal release document.
VM Release™ is with you when you need it!
To find out more information on the current version or to download visit www.vmrelease.com
